Tokushima Miyoshi City
Stay in Iya Onsen
Shikoku’s quintessential hidden onsen, located in Iya, one of Japan’s three most secluded regions. It was the only Japanese destination selected by the U.S. travel magazine Travel + Leisure for its list of the 50 Places to Visit, and in recent years it has seen explosive popularity among international travelers. Access to the open-air bath along the mountain stream is by a dedicated cable car that descends about 250 m down a steep V-shaped gorge cliff, creating an overwhelming sense of escape from the ordinary and stirring a strong spirit of adventure that you simply cannot experience elsewhere. With alkaline water fed straight from the source, never recirculated, in which white mineral flakes drift, and a hidden-valley experience that preserves Japan’s original landscapes such as the kazura bridge, this world-class onsen resort strongly captivates travelers from overseas.